Honor just
unveiled the V40 5G smartphone, marking its new beginning as a properly
independent company. Following the announcement, the CEO George Zhao announced
his team has signed partnerships with major chip suppliers MediaTek and
Qualcomm.
On top of that, it
has also struck deals with AMD, Intel, Micron, Microsoft, Samsung, SK Hynix,
and Sony, Reuters reports.
George Zhao
commented the last five months have been “an extremely difficult but meaningful
time for Honor”. The company felt expectations from partners and consumers as it is aiming to shake off the Huawei aftertaste.
In its new venture, Honor will aim to move into the middle- and high-tier
market and expand its overseas presence.
Honor is also
going to keep plugging itself into the Internet of Things market, using
Huawei’s terminology and strategy, but with its own spin. Analysts say the
brand is aiming to provide the same quality people expect from the former
parent company. While the brand will be based in Shenzhen, its 8,000 staff
members have moved into a new HQ building.
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